USA Cycling commends NBCUniversal on winning Olympic broadcast bid
NBCUniversal has shown a great interest and support of the sport of cycling with its coverage through Universal Sports and the Versus Network, including the upcoming Tour de France on the Versus Network, the AMGEN Tour of California and various additional racing and World Championship coverage on Universal Sports. USA Cycling looks forward to continuing to work with NBCUniversal to further the sport.
It was today that the International Olympic Committee (IOC) announced its awarding of the U.S. media rights to NBCUniversalU after two days of meetings held at the IOC headquarters in Lausanne, Switzerland during which ESPN, Fox, and NBC each gave presentations and submitted proposals.
In response to NBCU’s winning bid, United States Olympic Committee (USOC) Chairman Larry Probst and CEO Scott Blackmun stated the following, respectively:
Probst said, "I'd like to thank all three networks for the incredible effort that went into their presentations. Each was compelling and would no doubt successfully communicate the importance and excitement of the Olympic Games. However, the combination of NBCUniversal's vision for presenting the Games and their significant commitment of resources to the Olympic Movement made them the winner. I'd like to congratulate the entire team at NBCUniversal for their winning bid and thank them for their continued support and partnership. We look forward to working closely with NBCUniversal and Comcast in the years to come."
Blackmun said, "Telling the stories of the Olympic Games is a great honor, but it's also a huge responsibility. Showcasing the world's greatest athletes on sport's biggest stage, and reinforcing the universal Olympic values of respect, friendship and excellence, requires large measures of both resources and skills. Anyone who's seen NBCUniversal's Olympic programming knows they have the skills, and today they've renewed their commitment." USA Cycling would like to commend the NBCUniversal family on its successful bid for the rights to broadcast the Olympic Games in 2016 and 2020, and the Olympic Winter Games in 2014 and 2018.
This Article Published June 7, 2011 For more information contact: