Post Grape-Nuts and USA Cycling team up to fuel dreams

  
  


Colorado Springs, Colo. (Jan. 3, 2013) — USA Cycling and Post Grape-Nuts cereal are pleased to announce the renewal of their partnership for 2013.  As an official sponsor of the sport’s national governing body, Grape-Nuts will support the development of America’s next generation of world champions and Olympic medalists. Together, USA Cycling and Grape Nuts will also raise awareness and provide motivation for healthy, active lifestyles in 2013.
 
As part of the partnership, Grape-Nuts will provide USA Cycling with samples of its new Grape-Nuts Fit Cranberry Vanilla cereal to make available to athletes and attendees at all 18 USA Cycling national events.  New Grape-Nuts Fit Cranberry Vanilla contains the whole grain goodness of Grape-Nuts with a complexity of flavors and textures, including a medley of lightly crunchy nuggets, granola, puffed barley, cranberries and a touch of natural vanilla flavor. 
 
“Grape-Nuts was a valued partner with USA Cycling in 2012 and we are thrilled to welcome them back for another year,” said USA Cycling President and Chief Executive Officer Steve Johnson.  “We share a common goal of encouraging Americans to reach a higher level of health and fitness through nutrition and exercise.”
 
“The protein, whole grains, fiber and nutrients found in Grape-Nuts help power active lifestyles, including world class athletes,” said Grape-Nuts Brand Manager Daniel Liberman  “Whether competing for the gold or preparing to conquer a personal goal, Grape-Nuts and new Grape-Nuts Fit complement your daily physical routine with power-packed nutrition.”
 
The partnership renewal between USA Cycling and Post Foods, LLC was orchestrated by sports marketing and entertainment company Wasserman Media Group, which is retained by USA Cycling to assist in establishing greater sponsorship value and identifying potential partnership opportunities for the national governing body.

About Grape-Nuts
Post Grape-Nuts is a 100% natural, vitamin and mineral fortified cereal made from wholegrain wheat with barley. A half-cup serving of Grape-Nuts is an excellent source of fiber and provides 100% of your day’s whole grains. Developed by C.W. Post in 1897, the unique crunch, taste and texture of Grape-Nuts has timeless appeal and versatility, from breakfast to a recipe ingredient or even an ice cream topping. For more information, including recipes, please visit: www.grapenuts.com
 
About Post Foods
Post has enriched the lives of consumers, bringing quality foods to the breakfast table since the company’s founding in 1895. Post’s portfolio of brands includes diverse offerings to meet the taste and nutritional needs of all families, including such favorites as Honey Bunches of Oats®, Pebbles™, Great Grains®, Post Shredded Wheat®, Post® Raisin Bran, Grape-Nuts®, and Honeycomb®.  Post is dedicated to health and wellness, offering consumers a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings.  For more information about Post Cereals, visit www.PostFoods.com.

About USA Cycling
Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including road, track, mountain bike, BMX and cyclo-cross. As a membership-based organization, USA Cycling comprises 66,500+ licensees; 2,200 clubs and teams; and 34 local associations. The national governing body sanctions 2,650 competitive and non-competitive events throughout the U.S. each year and is responsible for the identification, development, and support of American cyclists. To learn more about USA Cycling, visit www.usacycling.org.

About Wasserman Media Group
Wasserman is a sports marketing and entertainment company with global expertise in Athlete Management, Consulting, Media Rights, Partnership and Business Development, and Action Sports. For more information please visit www.wmgllc.com.
 


This Article Published January 3, 2013 For more information contact:
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UCI USA Cycling is the official governing body for all disciplines of competitive cycling in the United States. The 501c3, membership-based organization aims both to achieve sustained success in international cycling competition and to grow competitive cycling in America while delivering an exceptional customer experience.
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