Nicola Cranmer Election Statement


Nicola Cranmer
Professional Committee - Women's Team Director

As the General Manager for the ExergyTWENTY16 team and as the sitting Women’s Team Director on the current Professional Road Committee, I am deeply invested personally and professional in women’s racing and the development of the sport and hope to be re-elected to serve a second term on the committee. 
Over the past seven years, our program has grown from a regional, grassroots team to an international, Olympic medal winning program.  With our unique focus on juniors and young rider development fully integrated into our professional program we have brought new generations of stars into the sport and helped elevate them to international level competitors -- whether it be with our team or graduated into other professional programs.   Almost more importantly we are creating new generation of young women riders who may or may not go on to the professional ranks - but who will be lifelong participants in our sport, something that is incredibly important for the continued growth of women’s racing.
In addition to the team operations and logistic,  one of my key responsibilities with the team has been partnership activation with such brands as Exergy Development Group, Felt Bicycles, SRAM and Zipp, Peanut Butter & Co., NatureMade, Clif Bar, Oakley, and Pearl Izumi.  I have have focused on grassroots and cause marketing integration, strategic program development, promotion, execution and fulfillment, athlete appearances and endorsements, and on-site activation/ management and social media activation.   I believe these aspects of team operation are vital to the long term viability of professional women’s sport.  We need to show our investors and supporters value - a professional level of return on their investment in our sport rather than relying on pure patronage. 
My goal for the committee is to continue to give voice to the major issues confronting women’s racing.  For example, I believe that it is essential for professional race promoters to integrate women’s racing alongside major men’s stage races.  
I also believe we need to address the issue of age percentages for UCI women’s teams.  The “majority of riders under the age of 27” regulation was  created for the men’s peloton - and I believe it should be shifted for the women.  With more women maturing into the sport at a later age, this hurts the sport and discourages growth.  We do need to have development riders on all teams - but with women coming into the sport at an older age this age restriction results in some our older but deeply talented riders faced with racing without contracts.  It also results in teams signing younger “ghost riders” to meet this "majority" rule along with older, more professionally developed counterparts - and then not racing the young riders-  also impeding professional development.  We need a rule that better provides a better balance for the realities of our sport - not the men's peloton. 
Finally I believe we need to revisit the pathway to women’s professional development.  If we truly wish to see women’s racing grow, we should see a requirement or at least encouragement/incentives for all professional women’s teams to add a junior component to their programs.  I have been involved in cycling since 1986 and in that time have worked with juniors and seen them through to the highest levels of the professional ranks - it pays dividends.    We also need to work more closely with our collegiate racing counterparts to create a better pathway for collegiate racers, especially important for the women racers, to participate in USA Cycling’s Elite level racing.  
In the past several seasons we have seen great steps forward - the creation of the Pro Women’s category at USPro National Championships, the addition of the U23 category at Elite Nationals.  Olympic medals, Giro Feminine victories. The creation of USA Cycling Women’s sub-committee.  But there is still a great deal of work to be done.  I hope that you will support my bid for re-election.   The future of women’s professional racing is bright and I hope very much to continue to play an important role in it.
Nicola Cranmer - General Manager
United By Sport LLC
Exergy TWENTY16 UCI Professional Cycling Team 

This Article Updated July 9, 2013 @ 05:46 PM For more information contact: