Two new at-large directors join USA Cycling board of directors

  
  


Jonathan Heiliger and Alex Nieroth have been appointed to the USA Cycling board of directors; joining previously-appointed Bob Stapleton as at large representatives.
Jonathan Heiliger brings a wealth of technology experience to the board.
Jonathan Heiliger brings a wealth of technology experience to the board.

“Both Alex and Jonathan bring a wealth of experience to the board in vital areas for our organization,” said USA Cycling President & CEO Steve Johnson. “I look forward to working with them and utilizing their many talents as we continue to foster the growth and development of our sport nationwide.”  
 
Heiliger brings a bevy of technology experience to the board, most recently as the V.P. of Technical Operations at Facebook. Jonathan oversaw global infrastructure, site architecture and internal systems for the world-renowned social utility and helped the company grow from 35 million to over 800 million users. Prior to Facebook, Jonathan held executive roles at Walmart and Danger. He also spent several years as Chief Operating Officer for Loudcloud (which became Opsware and was later acquired by HP). Earlier in his career, Jonathan co-founded and was the CTO of Frontier GlobalCenter, and later founded Global Crossing’s corporate venture capital group.
 
“I am thrilled to join the USA Cycling board of directors,” stated Heiliger. “It is a phenomenal organization that has elevated cycling into a main stream sport and provides development pathways for impressive, young athletes. The organization as a whole is a wonderful opportunity for me especially since I enjoy cycling so much myself. I'm looking forward to working with the organization in helping bring technology to our membership.”
 
A proven sports marketing professional, Nieroth was most recently a principal at Team Epic/Velocity, one of the leading sports and
Alex Nieroth will lend his vast sports marketing expertise to the cycling community.
Alex Nieroth will lend his vast sports marketing expertise to the cycling community.
entertainment marketing services companies in the United States, a firm he co-founded in 1999. He started his corporate employment in brand management marketing at Procter & Gamble/Vicks. He then launched a 30+ year career as a marketing consultant with the Connecticut Consulting Group where he managed the NFL among other clients. His experience in multiple marketing agencies, which he started and led, has included working with corporate clients such as Gillette, Mars, AT&T, General Motors, and Texaco with such rights holders as the World Cup, Olympics, NFL, MLB, NASCAR and the Rolling Stones. His more strategically focused and results-oriented approach to sponsorship marketing was featured in Business Week magazine as having contributed to a paradigm shift in the sponsorship industry at a time when lifestyle sponsorship investment was not traditionally leveraged, measured and fully optimized.
 
“I look forward to helping USA Cycling further leverage its powerful affinities at home and abroad, as well as continuing to maximize its marketing potential on behalf of the athletes and all members,” said Nieroth.
 
The USA Cycling board of directors is still searching to fill its final at-large seat. 
 

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UCI USA Cycling is the official governing body for all disciplines of competitive cycling in the United States. The 501c3, membership-based organization aims both to achieve sustained success in international cycling competition and to grow competitive cycling in America while delivering an exceptional customer experience.
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