Massie in USADA Public Service Announcement

COLORADO SPRINGS, Colo. – The United States Anti-Doping Agency (USADA) unveiled a series of six public service announcements entitled “My health. My sport. My victory. I compete clean,” USADA Chief Executive Officer Terry Madden announced.

The public service announcements highlight seven athletes who are 2004 Olympic hopefuls, including a pair of past Olympic medal winners.

“These public service announcements were developed to showcase athletes, who work hard, elect not to the use of performance-enhancing substances and compete with the spirit of the sport in mind,” said Madden. “We anticipate that these PSAs will provide an encouraging message to athletes of all ages and abilities throughout the nation that you can succeed and live a healthier life without the use of performance-enhancing drugs. The relationship between an athlete and sport is special and worth protecting.”

Shot putter John Godina (Northridge, Calif.) and weightlifter Tara (Nott) Cunningham (Mt. Pleasant, Mich.) are two of the featured athletes in USADA’s PSA campaign. Godina and Cunningham are pursuing additional medals at the 2004 Olympic Games in Athens, Greece. Godina collected a bronze medal at the 2000 Olympics and a silver medal at the 1996 Olympics, while Cunningham won a gold medal in the women’s weightlifting competition in 2000.

Godina and Cunningham are members of the USADA Athlete Ambassador program, which involves current and retired athletes contributing to USADA’s educational programs.

Softball pitcher Jennie Finch (La Mirada, Calif.), track cyclist Giddeon Massie (Colorado Springs, Colo.), kayakers Jeannie and Marie Mijalis (Miami, Fla.) and archer Guy Krueger (Blessing, Texas) are part of the PSA campaign, and vying to represent the United States at the 2004 Olympics. Biographies on each of the seven athletes involved this campaign can be found at the end of this release.

The public services announcements were produced by Industrial Park, a New York-based production company headed by Jackie Bisbee. Mike Dignum and Audrius Barzdukas of Los-Angeles-based Chaos coordinated the spots, while Michael Schenk produced the PSAs.

USADA is the independent anti-doping agency for Olympic sports in the United States, and is responsible for managing the testing and adjudication process for U.S. Olympic, Pan Am and Paralympic athletes. USADA is equally dedicated to preserving the integrity of sport through research initiatives and educational programs.

Giddeon Massie, Track Cycling
“I believe in what USADA is doing. It is unfortunate that some athletes are taking the "easy" road to become successful. I thought it (PSA) would a wonderful opportunity for a hard-working and dedicated athlete to speak out. I am hopeful that this message will impact young athletes, so they can see that it is possible to reach the world-class level by working hard and staying focused. Last summer, I won a silver and bronze medal at the Pan American Games. The athlete that beat me in those two events tested positive for a banned substance, which in turn allowed me to receive the gold and silver medals, respectfully. There is no greater feeling in sport then winning or achieving your goals than knowing that you put in the time and hard work and that it has paid off. “
A video of the public service announcements is available at USADA’s website here: www.usantidoping.org/what_is/video_psa.htm


This Article Published February 3, 2004 For more information contact: