Exergy joins USA Cycling as official sponsor
In only two years, Exergy has become one of the most active and diverse sponsors in the sport of cycling with support of men’s and women’s teams as well as many events including the 2011 USA Cycling Mountain Bike National Championships in Sun Valley, ID.
Exergy will activate its sponsorship through multiple USA Cycling platforms. They will have sponsor branding at all 17 national championship events with course signage and Exergy will be on the jerseys awarded to all national champions. Exergy will also be featured on the USA Cycling national team jerseys during international competition including the World Championships.
The relationship with Exergy was reached in conjunction with sports marketing and entertainment company Wasserman Media Group, which was retained by USA Cycling to assist in establishing greater sponsorship value and identifying potential partnership opportunities for the national governing body.
“Exergy has invested deeply in the sport of cycling and we are so pleased they have chosen to support USA Cycling,” said USA Cycling President and Chief Executive Officer Steve Johnson.
“Through this sponsorship, we are ensuring that our investments are continually being refined to bring value to the sport of cycling and a vision for improving its future”, said James Carkulis, President and CEO or Exergy Development Group.
Exergy Development Group is one of the major independent renewable energy developers in the United States. Exergy’s focus is on deploying commercially successful, socially beneficial and environmentally responsible renewable energy projects. The company moves its projects from conception to commercial operation, and is developing new and advanced renewable energy technologies as part of this comprehensive strategy. Exergy has assembled a renewables projects queue of over 4,000 MW across the Western and Midwestern United States. The company’s veteran team is set apart by its commitment to advancing renewable energy by mitigating utility concerns about renewables integration and orienting its projects towards local people and landscapes. Exergy believes that sustainable economic prosperity is inextricably tied to the well being of our communities and natural environment. For more information, visit www.exergydevelopment.com.
About USA Cycling
Recognized by the United States Olympic Committee and the Union Cycliste Internationale, USA Cycling is the official governing body for all disciplines of competitive cycling in the United States, including road, track, mountain bike, BMX and cyclo-cross. As a membership-based organization, USA Cycling comprises 66,500+ licensees; 2,200 clubs and teams; and 34 local associations. The national governing body sanctions 2,650 competitive and non-competitive events throughout the U.S. each year and is responsible for the identification, development, and support of American cyclists. To learn more about USA Cycling, visit www.usacycling.org.
About Wasserman Media Group
Wasserman is a sports marketing and entertainment company with global expertise in Athlete Management, Consulting, Media Rights, Partnership and Business Development, and Action Sports. For more information please visit www.wmgllc.com
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